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The Lab Store

The Lab Store is a beauty concept store located in the center of Zagreb.

It provides a home for the most desirable beauty brands and products adored by celebrities and carries products published on the lists of the world’s most famous magazines and websites.

The Lab places special emphasis on ‘clean beauty’ brands like Odacite, Kahina Giving Beauty and Agent Nateur just to name a few, and is a very proud representative and distributor of Augustinus Bader in the Adriatic region.

It also carries a huge selection of completely organic, even handmade self-care beauty products.

About the founder

Tatjana Dragović is the founder and owner of The Lab Store, and is also one of the most successful Croatian models of all time. 

Her celebrated career has consisted of a mix of high profile runway shows such as – Chanel, Christian Dior, Gianfranco Ferre, Oscar de la Renta, Roberto Cavalli, Romeo Gigli, Sonia Rykiel, Etro, and many others.

Tatjana Dragović graced the world’s fashion covers, including magazines such as the French Elle, American Cosmopolitan, Women’s Health, Flare, Maire Claire, as well as the covers of Croatian magazines, including Elle, Storybook and many other lifestyle and fashion magazines.

She is an advocate for all things natural, healthy and organic, and believes every individual has a role to play in protecting the planet for the future and adopts sustainability practices when possible.

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