“OUAI means yes, in that casual, Parisian way! It’s about saying yes to real hair for real life”, says founder and celebrity stylist Jen Atkin, who is responsible for maintaining the hair of Kardashians, Gigi Hadid and Gwen Stefani…
Created for busy women who want to look effortless, the brand’s oils, sprays, conditioners and shampoos have been developed to be quick and effective.